Job Hunters: How to Spring Forward, Make Rain Happen!
As we hope and wait to get outside and enjoy warm weather, many over-40 executives in transition between jobs, or those who are employed but job-hunting, have been feeling more overwhelmed, discouraged and listless than ever over the past two months. The postponements or outright cancellations of networking meetings, job interviews, valuable education seminars and the like, have made even the most tenacious procrastinators hope for some kind of deadline, deliverable, or other indicator that they need to be somewhere, produce something, anything, that will want them to get out of their caves (in some cases, out of their pajamas) without having to suit up as if they’re drilling for oil in Alaska!
So here are just a few suggestions to fire up your motivation for a renewed job hunt or career rejuvenation – with the hopes that you become your own “rainmaker” and refresh your networking and selling skills along the way.
- This could be a great time for new business cards, especially if you’re re-starting your networking after a few months indoors. I’m astounded at the number of job hunters who, because they’ve left a company’s employ, or are on LinkedIn, don’t carry their own business cards! It doesn’t matter who you were at your former company and what you did, if you don’t have a card that tells prospects who you are now, your expertise and what you’re seeking in your next position, you’re communicating that you are in a “holding pattern” with no contact information for the people you meet who actually want to keep your info handy. Always have business cards with you that demonstrate what you’re looking for next in your career.
- Where there’s rain, get covered – a cover letter! Many job hunters over 40 fail to realize that cover letters regarding the specific company’s market position, financial profile or other personalized insights can land them in an “A” pile that makes the resume a secondary priority. State your career objectives in cover letters, comment on specifics, detail clearly why you’re interested in the organization, and then customize your resume accordingly.
- The only three questions every resume needs to answer. Does your resume sell your strengths, fit and motivation to the organization you’re pitching? Not customizing your resume to serve the type of opportunity you’re seeking is like writing the same ad copy to sell food, wine or electronics. Customize your resume to the company you’re pitching.
- It’s show-time, do you know where your mentors and sponsors are? Make sure you know the answer to that question by listing all the people you already know that could help you in your job hunt or career moves. Are they connectors, mentors or sponsors? Connectors can help you access information or introductions. Mentors guide and advise. Sponsors – the most valuable resources – are like your personal agents. Sponsors can be advocates and ambassadors for your candidacy. Identify, research and cultivate at least five sponsors. Work that list, contact them for informational interviews by phone or Skype, and persuade them to introduce you to potential hiring managers or clients.
- Do it full time, lose the fool time. If you’re really serious about the hunt, you should be working on it at least 9-to-5 every day, and not by surfing job sites, emailing people who don’t know you and, worse, who don’t care. Instead, use your evening and weekend hours to do research on your priority companies and hiring managers, customize your resume, or draft intro letters to those you want to meet. Your weekdays should be spending in meetings (online or IRL) with connectors, influencers and hiring managers, plugging in to the strategic networking events these important resources also attend, and getting involved in organizations (including nonprofits) that can help you fill resume gaps.
So, although it seems we’ve had the worst half-year on record, and the universe has all but swallowed up our action plans, it’s time to plant new seeds, get the right gear in place, get out there and do more than pray for rain.
Spring forward, Make rain happen!