About Liz

Elizabeth (Liz) DiMarco Weinmann is an accomplished executive with more than two decades of senior-level management and marketing experience and expertise, and an Executive MBA (Finance & Leadership concentration) from New York University’s Stern School of Business.  Weinmann & Associates, LLC, which Liz founded in 2005, specializes in providing senior-level counsel regarding business analysis, strategy development, and producing business plans along the PLC (launch, growth and maturity).  The firm also provides executive coaching, leadership development, presentation/media training, and integrated marketing consulting services to staff at all levels of corporations, small businesses and non-profits.  The DARE-Force Corporation, which Liz founded in 2008, is an educational services firm providing coaching for individuals seeking to drive, advance, rule and express their personal and professional experience and expertise. www.thedareforce.com

Liz Weinmann honed her experience and expertise with global marketing services firms, in the development and direction of multifaceted client engagements focused on marketing, issues management and crisis containment. 

Her industry specializations include:

  1. Consumer packaged goods (food, beverage, household, health and beauty products);

  2. Agricultural and trade associations;

  3. Retail and

  4. Food service. 

She has created and executed marketing and issues management campaigns for more than 50 brands and trade associations, serving nearly 200 clients, specializing in products and services directed at women. 

As a business unit leader and senior counselor Liz has had full P&L responsibility and accountability for business planning; revenue generation; staffing (including recruitment, training and development); market research and CRM in connection with client acquisition, financial stewardship and growth of engagements, entailing strategy and execution of cross-selling, up-selling, renewal and referral initiatives within her client portfolio.  A specialist in personal branding, presentation training and media preparation, Liz has delivered more than 500 sales presentations, to diverse business audiences across the U.S.  She has trained executives at every level in platform development, executive branding, persuasive presentation skills and effective media interviewing.

In addition to driving marketing program management and operations across diverse client service teams, Liz has been a respected issues manager and crisis counselor to senior level clients.  She has created and disseminated thought leadership content (position papers, op-eds, speeches) in various media to build awareness, preference, trial and affinity for clients’ products and services.  Throughout her career, she has cultivated, developed, negotiated, secured and managed partnerships for cause-related marketing initiatives.  From 2002 through 2005, she served as a senior nonprofit executive and public policy advisor, in New York and Washington, D.C.   In September 2009, Liz was appointed an Adjunct in Marketing at New York University, for which she was recommended by three esteemed Professors of Management and Marketing at NYU’s Stern School of Business.

In 2008, while earning her MBA at Stern, Liz conducted independent psychometric research based on the characteristics of accomplished women leaders over 40 in business, politics, science, the arts and other important sectors.  She evolved the research into her book,  Get DARE From Here!™ – 12 Principles and Practices for Women Over 40 to Take Stock, Take Action and Take Charge of the Rest of Their Lives –  and an educational services firm providing coaching products and services for women over 40 (www.thedareforce.com).  Liz is an accomplished writer, speaker and consultant on opportunities and challenges affecting women over 40, and provides marketing consulting to firms whose products are directed at this important demographic. 

Her scholarly research papers and strategy work include: a legal and strategic analysis regarding trademark creation and protection of intellectual property; an intensive analysis of the challenges and opportunities for marketing consumer packaged goods in China; a strategic, financial and operations analysis of the consumer services sector, specifically the competitive advantages of a leading consumer education brand; and an extensive comparative analysis of retail trade classes and the volatility of their strategic and financial levers.  The firm is in the process of expanding its academic and clinical expertise in connection with the emerging issues, challenges and opportunities inherent in “Big Data” analysis, specifically in establishing metrics for evaluation of social media effectiveness and its impact on Lifetime Customer Value (aka: “LCV” or “LTV”).   

For a full summary of the firm’s scholarly research papers and strategy work see: www.lizdimarcoweinmann.com/research