Here is Part Two in a series of blogs featuring three amazing women. The first, from last week, featured Jan Mercer Dahms, the founder of image consulting and brand experience management company: JanMercerDahms.com.
A recent networking event held in New York City, and hosted by Jan, perfectly captured its theme and promise of inspiring women who want to get “From Point A to Plan B.” The event featured three of my new favorite inspiring women entrepreneurs, all of whom DARE beyond what’s expected of them, and not one of them comes off as “super-woman.”
What they do possess is tremendous DRIVE; they work hard to ADVANCE their plans – and to refresh or reboot when necessary; they want to RULE their platforms, in the most productive and constructive way possible; and they are all at a point in their lives where they want to EXPRESS their experience and expertise.
2) Christi Scofield, President and Founder, Ice Breaker Entertainment. On any given day, at any hour, or especially if you’re having a really bad day- run, don’t walk, to Christi Scofield’s website. Between your hooting and hollering with joy at all the hilarious things to buy, try and contain your envy and admiration for this boundlessly cheery entrepreneur’s whimsy and wisdom. Just because she founded a company I only wish I could have started – if I had her charm, tenacity and sense of humor – is something I got over quickly. Not only is it fun, but it is brilliant! And, so is she.
One evening after a long day of skiing, Christi decided there just wasn’t a good board game to keep her and her friends amused for the evening, so she just decided to develop her own! “Sexy Slang” was born, along with the company she founded, “Icebreaker Entertainment.” The company’s mission is to make high-quality products that will make people laugh and be the hit of the party. Christi held on to her day job in technology sales at HP while developing and testing the game with family and friends.
When the “Sexy Slang” board game took off, she expanded into clothing, taking some of the board game terms and recreating them on t-shirts. Christi’s creative entrepreneurial brain went on to develop products with double-entendres such as notebooks called “Eye Candy” and “Talk Nerdy To Me” and t-shirts with a “Stud Muffin” design that even the most curmudgeonly guy would have to love.
Her company grew from a single board game to a highly successful consumer products company selling books, games, school supplies, t-shirts, iPhone apps, and more. Her products have made it onto the shelves of several large retailers, among them: Kohl’s, Sears, Spencer Gifts, and Walmart, in addition to smaller retail shops. This is an amazing testament in an industry that is notoriously hard on suppliers and where the competition for shelf space is extremely tight. Definitely her own t-shirt should read, “Not your average smart cookie.”
What I love about Christi is her complete and utter candor about what she worries about relative to running and growing her business. Many entrepreneurs speak to how much fun they’re having working IN their business, as does Christi, but she is also rightly focused on working ON her business – the strategy, operations, marketing and finance aspects of it that will help it thrive if the fun ever wears off. Although she too earned an MBA, she is refreshing in that she admits she may not have all the answers, but she doggedly pursues the big questions. A good idea, even for women who don’t aspire to be entrepreneurs.