Ebooks for the mature professional, by Liz Weinmann

ebook readerAre you a visionary, intelligent and motivated professional over 40? Liz DiMarco Weinmann has published four ebooks specifically targeted to you and your needs.

Regardless of your education or lifestyle, you are a manager – of your life, of your family, of your career, and even to a certain extent, of your community. Shouldn’t you DRIVE, ADVANCE, RULE and EXPRESS Your Own EXPERIENCE & EXPERTISE  toward something beneficial for you, something that will make you happy while you’re meeting your responsibilities and duties to others?

These ebooks are your roadmaps!  Available now, they offer important intrapersonal, interpersonal and instrumental principles and practices to help you to drive your strategy, apply your motivation, and expand your vision to Get DARE From Here!™.


Drive Your Own Strategy,
Uncommon Career Advice for Professionals Over 40 Facing Common Career Challenges

 

 

 

 

Advance Your Own Plan, Uncommon Career Advice for Professionals Over 40 Facing Common Career Challenges

 

 

 

 

Express Your Experience & Expertise, Uncommon Career Advice for Professionals Over 40 Facing Common Career Challenges

 

 

 

 

Rule Your Own Platform, Uncommon Career Advice for Professionals Over 40 Facing Common Career Challenges

 

 

 

 

Part 3: To Plan B, From Point A. 3 Inspiring Stories!

Here is Part Three in a series of blogs featuring three amazing women.

The first featured Jan Mercer Dahms, the founder of image consulting and brand experience management company: JanMercerDahms.com. Read the blog here

The second blog, from last week, featured Christi Scofield, President and Founder of Ice Breaker Entertainment: www.icebreakerentertainment.com. This is a highly successful (and fun!) consumer products company selling books, games, school supplies, t-shirts, iPhone apps, and more. Read the blog here

A recent networking event held in New York City, and hosted by Jan Mercer Dahms, perfectly captured its theme and promise of inspiring women who want to get “From Point A to Plan B.” The event featured three of my new favorite inspiring women entrepreneurs, all of whom DARE beyond what’s expected of them, and not one of them comes off as “super-woman.”

What they do possess is tremendous DRIVE; they work hard to ADVANCE their plans – and to refresh or reboot when necessary; they want to RULE their platforms, in the most productive and constructive way possible; and they are all at a point in their lives where they want to EXPRESS their experience and expertise.

Enjoy a snapshot of each woman’s story and be inspired!

gurjot3) Gurjot Sidhu: http://www.gurjotnewyork.com, is an upscale clothing firm whose CEO, GurjotSidhu, was a management consultant in one of the top tier firms.

Management consultant-turned-fashion designer, GurjotSidhu recognized first-hand the need for high-quality, conservative and comfortable business wear for women executives. Women who work in consulting run very long hours, and have to look as fresh at an important client dinner as they did on the early morning flight that took them there two time zones ago.

Gurjot designs lines of custom business attire for women that, while stylish, speak of gravitas and professionalism without smacking of old-style 80s power suits. Rather, her designs are flattering without being revealing, and conservative without the boxy look that so many of us remember. While polished and buttoned-up for the boardroom, they are also conducive to long business travel, given her use of the highest quality, natural, breathable fabrics.

Originally from Chicago, Gurjot received her MBA from the University of Chicago, before her successful career in management consulting for the retail, tech, and banking industries. But Gurjot’s lifelong fashion-passion (she studied at the renowned Fashion Institute of Technology in New York) led her to her current path. Combining her talents, skills, and passion, her clothing line is fashion created FOR a businesswoman, BY a businesswoman.

Just as with Christi Scofield, what I love about Gurjot is her refreshing candor, especially given her experience and expertise in two fields – management consulting and fashion – that are not known for their, shall we say, “warm and friendly” cultures. What’s more she shared some of the many challenges she experienced as a wife and mother as she made the decision to pursue fashion design instead of continuing with what many would consider a high-powered career in management consulting. She said that even telling her friends in the suburbs that she was going into New York to attend F.I.T. was a challenge! Wow – Gurjot is just the kind of friend any woman – in business or other worthwhile pursuit – would be lucky to have.

Check out GurjotNewYork.com

Part 2: To Plan B, From Point A. 3 Inspiring Stories!

Here is Part Two in a series of blogs featuring three amazing women. The first, from last week, featured Jan Mercer Dahms, the founder of image consulting and brand experience management company: JanMercerDahms.com.

A recent networking event held in New York City, and hosted by Jan, perfectly captured its theme and promise of inspiring women who want to get “From Point A to Plan B.” The event featured three of my new favorite inspiring women entrepreneurs, all of whom DARE beyond what’s expected of them, and not one of them comes off as “super-woman.”

What they do possess is tremendous DRIVE; they work hard to ADVANCE their plans – and to refresh or reboot when necessary; they want to RULE their platforms, in the most productive and constructive way possible; and they are all at a point in their lives where they want to EXPRESS their experience and expertise.

christi scofieldEnjoy a snapshot of each woman’s story and be inspired!

2) Christi Scofield, President and Founder, Ice Breaker Entertainment. On any given day, at any hour, or especially if you’re having a really bad day- run, don’t walk, to Christi Scofield’s website. Between your hooting and hollering with joy at all the hilarious things to buy, try and contain your envy and admiration for this boundlessly cheery entrepreneur’s whimsy and wisdom. Just because she founded a company I only wish I could have started – if I had her charm, tenacity and sense of humor – is something I got over quickly. Not only is it fun, but it is brilliant! And, so is she.

One evening after a long day of skiing, Christi decided there just wasn’t a good board game to keep her and her friends amused for the evening, so she just decided to develop her own! “Sexy Slang” was born, along with the company she founded, “Icebreaker Entertainment.” The company’s mission is to make high-quality products that will make people laugh and be the hit of the party. Christi held on to her day job in technology sales at HP while developing and testing the game with family and friends.

When the “Sexy Slang” board game took off, she expanded into clothing, taking some of the board game terms and recreating them on t-shirts. Christi’s creative entrepreneurial brain went on to develop products with double-entendres such as notebooks called “Eye Candy” and “Talk Nerdy To Me” and t-shirts with a “Stud Muffin” design that even the most curmudgeonly guy would have to love.

Her company grew from a single board game to a highly successful consumer products company selling books, games, school supplies, t-shirts, iPhone apps, and more. Her products have made it onto the shelves of several large retailers, among them: Kohl’s, Sears, Spencer Gifts, and Walmart, in addition to smaller retail shops. This is an amazing testament in an industry that is notoriously hard on suppliers and where the competition for shelf space is extremely tight. Definitely her own t-shirt should read, “Not your average smart cookie.”

What I love about Christi is her complete and utter candor about what she worries about relative to running and growing her business. Many entrepreneurs speak to how much fun they’re having working IN their business, as does Christi, but she is also rightly focused on working ON her business – the strategy, operations, marketing and finance aspects of it that will help it thrive if the fun ever wears off. Although she too earned an MBA, she is refreshing in that she admits she may not have all the answers, but she doggedly pursues the big questions. A good idea, even for women who don’t aspire to be entrepreneurs.

To Plan B, From Point A. 3 Inspiring Stories of Over-40 Entrepreneurs!

A recent networking event held in New York City perfectly captured its theme and promise of inspiring women who want to get “From Point A to Plan B.” The event featured three of my new favorite, inspiring, over-40 women entrepreneurs, all of whom DARE beyond what’s expected of them, and not one of them comes off as “super-woman.”

What they do possess is tremendous DRIVE; they work hard to ADVANCE their plans – and to refresh or reboot when necessary; they want to RULE their platforms, in the most productive and constructive way possible; and they are all at a point in their lives where they want to EXPRESS their experience and expertise.

Here is the first in a series of blogs featuring three amazing women.

Enjoy a snapshot of each woman’s story and be inspired!

jan mercer dahms1) Jan Mercer Dahms: Founder of image consulting and brand experience management company: JanMercerDahms.com

The host of the “From Point A to Plan B” event,  Jan Mercer Dahms, has been bringing together women in various venues in Manhattan over the past year, through her national networking group for successful executive women, known as“6-Figures – Professional Women. Her generosity in sharing her experience and expertise as a nonprofit executive is as powerful as her drive in planning and staging her events. Jan also happens to be the very busy CFO of International Planned Parenthood.

Wearing multiple hats at the same time seems perfect for her. As she puts it, “it keeps the creative juices flowing freely.” Entrepreneurial through and through, her career has spanned fashion, cosmetics, dermatological pharmaceuticals, media, and education. With an MBA in International Business, Jan has held executive-level finance positions, including leadership positions for organizations such as Teach For America and Medicis Pharma. In 2010, she launched Jan Mercer Dahms & Co.

What I love about Jan is her enthusiasm about her work as a cause, one that brings together like-minded motivated women who share their challenges as well as triumphs in the world of work. I know this because I practically monopolized her at another event recently, asking her dozens of questions regarding a nonprofit that I am interested in. Jan patiently answered all of them, and then some. I also learned that she is originally from Nebraska, and since the Midwest has always been the bastion of courteous and kind personalities, then Jan Mercer Dahms should be its official ambassador!

For more information about Jan Mercer Dahms, click here

Stay tuned for Part Two coming soon!

I will be featuring:

Christi Scofield, President and Founder, Ice Breaker Entertainment: www.icebreakerentertainment.com, a highly successful consumer products company selling books, games, school supplies, t-shirts, iPhone apps, and more.

AND

Gurjot Sidhu, CEO and founder of Gurjot NewYork: www.gurjotnewyork.com, an upscale clothing firm for women.

 

It’s Never Too Early and Never Too Late – Two young enterprising careerists demonstrate.

Most of us by now have learned that using the term “seasoned executive” is a sure turnoff to many of today’s younger hiring managers, some of whom look as if they could be our kids but in fact are now our supervisors. They’re learning early how to Drive, Advance, Rule and Express their Experience and Expertise.

Make no mistake that they are running the new world, and we must run along with them, run faster than them, or run and hide from them. For me and other women over 40 who DARE, the last choice isn’t even an option. I say we challenge ourselves to run along with them and champion them to win – the pie is big enough for all of us.

Chardia Christophe

Chardia Christophe

Two phenomenal young 20-something women I met several months ago illustrate this point. At the behest of a friend, I attended an evening networking event sponsored by New York Women in Communications, being held at an Upper West Side restaurant in a very fashionable neighborhood in New York City.

Among the young women we observed scooping up guacamole, slurping mixed cocktails, and balancing their tiny frames on vertiginously high heels that evening were Micaela and Chardia Christophe. Two utterly charming twin sisters, both have been working and learning about business since their early teens. Micaela manages showroom merchandising projects at Donghia, a high-end home furnishings company featuring textiles, lighting and accessories. Chardia works for American Express, managing the marketing for a wine club along  with other member affinity clubs under such luxury brands as Food & Wine, Sky Guide, and Departures.  Chardia has a Master’s in Communication Studies; Micaela is pursuing her MBA in Marketing.

micaela christophe

Micaela Christophe

Even a few of those remarkable accomplishments would place them high on my list of “young professionals I would love to mentor/sponsor/adopt.” On top of that, they are extremely endearing, fascinating and fascinated about everything, and hilariously funny because of their complete and utter curiosity and genuine appreciation for every opportunity they have to advance their careers constructively and productively, make their parents proud and have as much fun as possible doing it.

Following is just some of the wise advice Micaela and Chardia offered when they spoke to my Marketing Planning class at NYU. They didn’t merely shoot from the hip; they did a full-blown Power-Point presentation. Their advice is as suitable for 60-somethings as it is for 20-somethings. I’ve paraphrased only slightly for space and context, adding my own two cents- type comments here and there.

1. Get engaged in the industry you wish to be in – especially if you’re job-hunting. The ladies’ specific advice:

  • Follow powerful people you admire or would like to network with on Twitter and LinkedIn. Comment politely on their background or posts.
  • Volunteer at events whenever you can.
  • Go to mixers and network strategically.

2. Professionalize your phone presence and voice messages. The ladies’ advice:

  • Be sure your outgoing message as well as the ones you leave for others are friendly and professional.
  • If you are trying to persuade busy executives, script out what you want to say, because very few executives pick up their own phones, and assistants will happily put you into voice mails.
    My own two cents: Record and listen to your cadence and delivery (this goes for oral presentations in general). Be especially cognizant of what I see in women of all ages, the telltale “uptick” at the end of declarative sentences as if they were questions.

3. Check your email, at least three times a day; being responsive is a highly valued trait.
My two cents: if you truly cannot respond in a day, at least acknowledge the email within 24 hours and/or default to an “out of office” notice so your lack of reply doesn’t seem discourteous. If you’re like me and running through airports mowing down baby strollers and old people, you’re probably not interested in email as much as you are in food and bathroom facilities.

4. Be careful with your wardrobe. Remember to “dress for the job you want, not for the job you have.”
My two cents: nothing saddens me more than to see a woman over 40 dressed slovenly or in sweat pants in public unless said woman is: a) escaping from an Outward Bound retreat; b) coming or going to the gym; c) appearing in public that way before dawn, in which case “slovenly” might be most handy caffeine-procurement garb, in which case, perfectly suitable!

5. Utilize your friends and contacts courteously when job hunting. The ladies’ advice: Reach out to all your contacts and let people know you’re looking. People like to help, and they can’t if you haven’t asked them! Looking for a job IS YOUR JOB.
My two cents: regarding your friends and contacts, do ASK, don’t demand; accommodate their schedules, don’t impose; be geo-friendly – don’t specify neighborhoods you’d prefer to meet when time is tight for the people you’re asking!

6. Practice, Practice, Practice. The ladies’ advice:

  • Go through the possible interview questions until you’re blue in the face.
  • Know the company well, so well that you feel confident and comfortable.
  • Remind yourself of the value of direct eye contact with the interviewer. As you practice, look in a mirror to be sure your body language is relaxed and strong, that you are not fidgeting.
  • Try out your wardrobe choice in advance.
    My two cents: when you’ve done so much research on the firm and reviewed your resume to the point where you could recite it from memory, group all of your benefits to the employer into these three “bundles:” strengths, motivation and fit. Trust me, ALL interview questions fall into those areas, and ALL of them must reflect what the employer most wants that you are willing to deliver to get the job.

7. Go to ALL interviews. Consider them networking opportunities, even if you do not get the job. You never know who knows who.
My two cents: AMEN to that, for sure! It also helps to have a strategic job-hunting plan, and identify the kinds of people you most need to cultivate.

8. Use good online Resources: Media Bistro, Indeed, LinkedIn – all are good for a variety of jobs. There are new online career sites emerging every day.
My two cents: Don’t forget that most hiring managers either hire from within or hire someone they know and trust. More than that, you need to research and secure a SPONSOR. (See my previous blogs for more on working with sponsors: http://thedareforce.com/2013/05/20/executives-over-40-a-few-choice-words-from-your-sponsor-part-1/; http://thedareforce.com/2013/05/30/part-2-great-expectations-from-sponsors-from-you/

Micaela and Chardia Christophe are just two of the young professionals currently hoping to run the new world. Here’s hoping that their managers over 40 are not only running along with them, but championing them to win. Leaders over 40 need to embrace every opportunity to mentor, champion and sponsor the next generation. If you doubt the pie is big enough for all of us, then the next generation of digital natives and relentlessly inventive entrepreneurs will be eating your lunch.

 

Try Charm – It’s NEVER out of style!

woman officeHere are some powerful tips from the “Access/Approach” and “Exchange” methods featured in my book, Get DARE From Here, 12 Principles and Practices for Women Over 40 to Take Stock, Take Action and Take Charge of the Rest of Their Lives:

  • Be exceedingly nice to everyone: Some of the people you are able to ACCESS in the short run might not be decision makers or people who can readily help you achieve your Aims, but they can help you navigate ACCESS to & APPROACH the decision makers you really need. Be exceedingly nice to everyone, especially those who might in fact have advice regarding the ACCESS & APPROACH you should take.No crueler body of truth can damn you in a competitive job situation than a former subordinate who asserts you were the absolute most hellish boss or colleague. Mailroom attendants, secretaries, junior account execs, bank tellers, nannies – anyone who’s ever crossed your path as a colleague – could paint you as Cruella Deville or Medea.
  • facebook buttontwitter buttonlinked in buttonTake care what you say online: Facebook, YouTube, Twitter, Google+, Pinterest and LinkedIn. Never before in the history of womankind has it been so easy to identify, investigate and reveal your past transgressions. Many women (and men) over 40 find that the habits, roles or personas they took on earlier in their careers can create hidden roadblocks now that they’re in a transitional period in their lives.
  • Consider a new APPROACH from the ones you’ve used to gain ACCESS in the past. In fact, your old APPROACH may not work in new situations, or in crises, or when transitioning from one corporate culture or geographic area to another. You have to consider the needs and culture of the decision makers you’re seeking to APPROACH. For that you need ACCESS to information regarding what it is that s/he wants and expects, what s/he might need from you, and what s/ he is willing to compromise (and not). Better yet, try to ACCESS information about a problem s/he’s Dealing with that’s important to her company, or job or community.Think of ways that you could help.
  • Everyone needs a dependable, trustworthy network, and it takes time and energy to cultivate reciprocal relationships. Be diligent and proactive about staying in touch with people you trust and respect, ask often about their families as well as their careers, and when appropriate, offer your help. Don’t wait until you’re in a dangerous intersection to ACCESS & APPROACH those that could help you the most. To ADVANCE your own PLAN, you have to maintain ACCESS & APPROACH by showing genuine interest on an ongoing basis especially when you’re not in need.
  • People who are genuinely interested in other people for who they are, not what they can do for them, are the ones with the most friends and business contacts to ACCESS & APPROACH. A genuine friendship is usually a mutually beneficial Deal; the individuals consider what the other person in the friendship needs. It should not be a relationship “bank” full of “chits” one redeems like coupons. If you’re the type that keeps score, you’ll find your ability to ACCESS & APPROACH diminishes, especially as the years wear on, friends move on or retire, and your life situation or career changes.
  • Expand your ancillary circle of friends that you can ACCESS & APPROACH. Individuals you’ve met and have something in common with – be it personal, career or community-centric – you can acknowledge via occasional emails, offers of help, short notes to touch base, etc. It’s not about the quantity of APPROACHES you make, but the quality. Remember you have to APPROACH from the point of view that you have something of value to offer. In the same vein, if you haven’t kept in touch with former co-workers for years, especially if they used to report to you or vice versa, then it’s hard to reach out to them if you don’t have a common meaningful bond.
  • ACCESS & APPROACH for advice those friends who are smarter than you, and even different from you. In the same vein, have at least one friend in each decade: teenager, 20s, 30s, and so on. Make friends outside your normal sphere of influence, especially those with jobs and backgrounds very different from yours.
  • ACCESS & APPROACH people who are good at things you’re not good at or don’t like to do. This is especially important if what you’re not good at is diverting you from strengths that could ADVANCE Your PLAN faster. Or, team up with someone where your joint strengths create efficiencies you could never accomplish on your own. You have to reciprocate and offer skills or advice that would be of value to the other person.

Remember: Poets ranging from John Donne [“No man is an island”], to Carole King [“You’ve Got a Friend”], and Barbara Streisand [“People Who Need People”], have emoted over the centuries about our critical need for ACCESS & APPROACH to, and genuine connection with, other people.

“There’s a special place in hell for women who don’t help other women.”
~ Madeleine Albright

Three Daring Women Over 40, Three Different and Inspiring Legacies

Photograph

Margaret Thatcher – 1925-2013

You loved her or hated her. She saved Britain, or changed it irrevocably into a greedy, heartless, vastly divided nation. Either way, she was charismatic, powerful, and single-minded. She was proud of her nickname, “The Iron Lady” and she was definitely DARE-ing before her time.

Whatever the world thinks of Thatcher, the effects of her powerful years at the helm still ripple outward. To say Margaret Thatcher was not warm and fuzzy would be an understatement. She wanted to be seen as the prime minister, not as a female prime minister. At her death, she leaves a powerful legacy. She was quite simply one of the most important and powerful political human beings (male or female) of the last 50 years.

 

Annette Funicello – 1942-2013

To anyone growing up at the advent of TV when the reference to Mickey Mouse’s ears was literal and not a description of an overzealous pigtail hairstyle, Annette (her first name was how most of us referred to her) was the epitome of warm and fuzzy. And, she was apparently as untouchable as our mothers wanted us to believe we all should be, that is, until properly and officially married. Her deterioration after contracting M.S. in her forties showed a different and more DARE-ing side of this onetime childhood sweetheart, and served as a powerful reminder to all of us over 40. Now more than ever, we need to embrace our health, especially the factors we actually can control, like diet, exercise, annual physicals, and the concomitant tests they entail so we’re vigilant and diligent. Her life and death inspired so many, and prompted glowing farewells from more than one of her leading men. Apparently, Annette was just as wholesome and sweet in real life as she was in all those Disney shows and movies.

 

Debbie Reynolds.jpgDebbie Reynolds – 1932-STILL ALIVE AND CLICKING!

When I was invited to hear veteran stage, film and theatre actor-singer-dancer-author-philanthropist Debbie Reynolds speak at a 92nd Street Y event a few weeks ago, my first rather unkind and profoundly incredulous exclamation was, “…She’s still living?!” Yes, she definitely is, and then some! Over the course of a 60-minute talk to promote her new book, Unsinkable, the 81-year-old Reynolds expounded not a little on love, loss and what she wore, but so much more on love, loss and the, um…word that rhymes with “wars” – all the women who stole the various men Reynolds had the distinct misfortune of hooking up with, giving money to and losing more than she ever thought possible in no bargain. No matter – she is defiantly resilient and resolute about all of it, especially in admonishing her interviewer (an NPR interviewer at least 15 years younger than Reynolds and not nearly as sharp) to stop asking questions about how and why Eddie Fisher left her for Elizabeth Taylor.

Throughout the performance, Reynolds was most hilarious (a lot) when she was being sarcastic, sharp-tongued and self-deprecating, especially when she reached into her bra where she (ostensibly) had interview notes stashed away so she wouldn’t forget her lines. However, she was never more touching, more inspiring and more charming than when she spoke without self-reference of the problems and triumphs of her daughter, Carrie Fisher, who has battled numerous demons of her own. Fisher bought a plot of land just down the hill from where her mother has a cottage, so that she could be near her. THAT takes DARE-ing for sure!

I did not expect to be moved by Debbie Reynolds at this late stage in my life (and hers) but I was sorry to see the show come to an end. Here’s hoping someone soon puts the Unsinkable Ms. Reynolds on Saturday Night Live and that both she and Betty White have a duet somewhere before it’s too late.

 

 

Trains = brains, and dresses = stresses? New research doesn’t bode well for next generation either.

Are boys born loving trains and guns while girls reach for dolls and pretty pink dresses? Are boys born with different brains, enabling them in the areas of math and science, while girls naturally excel in literature and the written word?

You may remember, in 2005, when the president of Harvard at the time, Lawrence Summers, created such an uproar with disparaging comments about women’s aptitude for science and math. Well, it may be true there are dramatically more men than women in top levels of the science fields, but are the gender differences hard-wired?

This debate has raged on for years, the age-old nature versus nurture, science-brain versus art/literature-brain. Researchers have produced a wealth of results from various studies, often conflicting, and the matter remains far from resolved.

Studies have shown that American girls around between 9 and 17 consistently had fewer experiences in the science realm than boys, and generally expressed negative perceptions and attitudes toward science and math classes. Lawrence H. Summers, then president of Harvard, made his notorious comments about women’s aptitude — researchers have been searching for ways to explain why there are so many more men than women in the top ranks of science.

Explaining this gender gap away with the cry: “brain differences!” just does not wash, however. Recent research on gender with regard to skills in math was carried out in 86 countries. The results strongly suggest that culture may be the culprit, not brain differences, that this difference is not biological, but sociocultural. Some countries just do not show this gap that is apparent in the USA, and it seems in countries where females are comfortable and successful in the world of math, there is a greater degree of gender equality. For example, in Russia and Asia girls are more apt to pursue scientific careers than in the US, Canada and England.

But here in the States, the gap has been narrowing. Girls who are considered to be “highly gifted mathematicians” now number 3 to 1, a vast improvement over the 13 to 1 ratio that was present in the 1970s. Women obtaining graduate degrees in math are also on the uptick, even though men are still holding 70% of those degrees.

Suggestions for improving this further? The researchers listed:

  • Increase math-certified teachers in schools
  • Work on decreasing the number of children living in poverty
  • Equalize the gender equality gap.

Easier said than done.

lean-in-coverWhen none other than Facebook COO Sheryl Sandberg says that women “lean away” from challenging jobs in the corporate firmament because they want to off-track sooner than later to have their children, it’s hard to see how society can do even a 180-degree turn toward encouraging girls to pursue studies in science and math.

The really startling insight here is that research over the last half of the twentieth century, especially, has shown that women scientists (if they find the right sponsors and continue their careers while also having children) tend to focus on socially worthy science, such as disease cures, alleviation of poverty, hunger and homelessness, along with other humanitarian concerns. Male scientists have historically focused on research that is more driven toward industrial applications, such as improving military supremacy, space travel optimization and finance.

No wonder that so many female senators, congresswomen, university educators and other like-minded women are advocating the improvement and enhancement of STEM (Science, Technology, Engineering and Math) education for girls. We can only hope that a high percentage of them apply these skills to making real improvements on all of our lives – especially that of the current generation of their aging parents.

 

REFERENCES AND FURTHER READING

· “Sex on the Brain: Are boys’ brains different from girls’ brains? Scientists debate the question.” http://www.slate.com/articles/health_and_science/human_nature/2011/11/boys_brains_girls_brains_how_to_think_about_sex_differences_in_psychology_.html

· “Stereotype Threat and Women’s Math Performance” :http://www.sciencedirect.com/science/article/pii/S0022103198913737http://www.nytimes.com/interactive/2013/02/04/science/girls-lead-in-science-exam-but-not-in-the-united-states.html?_r=1&

· “The myth of equality in science classrooms” http://onlinelibrary.wiley.com/doi/10.1002/tea.3660200205/abstract

· “Do the Math! Sex Divide Is Cultural, Not Biological” http://www.livescience.com/17429-math-gender-differences-myths.html

Healthful Food Boom for Boomers = Healthful Boon for Manufacturers, Supermarkets, Retailers, Restaurateurs

Tasty. Healthful. Convenient. Economical.

Think you can’t do all four? Think again.

These are the demands of the Baby Boomer generation, and food marketers are paying attention now more than ever. Although younger consumers who are considered the most attractive target audience for almost any other product category, consumer behavior studies indicated that single-person households, especially those in urban markets such as New York, Chicago, etc., don’t cook for themselves, and are more likely to consume meals away from home, and choosing outlets that don’t offer the most healthful options.

Meanwhile, Boomers are among the most health-conscious target audiences for manufacturers, supermarkets and quick-service restaurants. For example, Panera, whose 58-year-old CEO knows this is a literal sweet spot for him; SaladWorks, which offers almost limitless combinations; and the New York-centric QSR chain, Cosi. Health experts and media gurus alike – from Dr. Mehmet Oz to dietitians to exercise physiologists – are leveling pronouncements against the many myths about healthful foods, i.e., they are too expensive, too time-consuming to prepare, and not tasty enough.

Not true!

From the value and versatility of the humble egg, to other convenience foods for people on-the-go, the food marketing world is full of ideas to capture the attention of the vast crowd of over-50 consumers. And nowhere is that more obvious than in the supermarket industry. In fact, many favorite foods that have been supermarket staples for decades are now available in healthful, economical, convenient and tasty versions that don’t require a culinary degree to enjoy. A few quick examples:

“PB&J”: Adult fans of peanut butter know that there are more healthful options of the spread now than ever before – from reduced-calorie versions to honey-sweetened to 100% organic. There are more flavors, varieties and brands of fruit spreads, jams, jellies and preserves available in most supermarkets than anyone could make at home or buy from a small-batch supplier – and the flavors are superb. Long ago, New York Times columnist Jane Brody cited the peanut butter sandwich as her survival food for airport delays – and this was in the days when plane flights were nowhere near the epic odysseys they’ve become today.

Whole-grain breads: Speaking of PB&J, the variety of sandwich conduits available at a local supermarket is seemingly endless – whether whole-grain sliced, pita, rolls, brioches, Italian, Portuguese, French, on and on, take your pick, because you can! Not to mention the exhaustive array of healthful and exciting condiments, even among the low-sodium varieties.

Frozen Vegetables:Not only has the produce aisle gotten very sophisticated since the 1980s advent of the formerly exotic and now ubiquitous arugula and cilantro, to name just two, but the frozen aisle is positively space-age. The fact that plain spinach in a frozen block from the supermarket is something boomers’ moms prepared in the 1950s doesn’t make that spinach any less healthful. In fact, it’s just as healthful as, and could be more healthful than, that wonderful green stuff from the organic farmer’s market. Often it is actually fresher, thanks to modern processing techniques that quick-cook and flash-freeze vegetables at the height of their freshness. (Many thanks to Dr. Mehmet Oz for reminding all of us who read his 12/12 article in TIME Magazine of the handiness – and healthfulness – of our mothers’ spinach block).

Those are just three categories where food manufacturers and supermarkets are making it easier, more economic and more convenient to make healthful eating easier and a more flavorful experience. While it might seem obvious that affluent, achiever-Boomers are more interested in health than any other demographic, what has become evident to manufacturers and retailers is that we will spend the money on high-quality, convenient but NOT ridiculously expensive or “exotically sourced” foods.

The economic situation driving many boomers to multi-generational households, taking care of boomerang children, elderly parents and two-career duties, etc., also means boomers have less time than ever in their adult lives. It’s no wonder that every possible variation on healthful and convenient seafood, meats, legumes and dairy foods has also made the supermarket the one-stop community center of choice for so many boomers. In fact, many supermarket chains such as Ahold’s Stop & Shop division in the northeast U.S., and West-Coast based Hy-Vee markets, among others, are hiring dietitians and trainers to lead special health education events for consumers of all ages, and to help guide consumers through the supermarket’s most healthful product offerings.

A leading supermarket trade study reveals additional interesting statistics about Boomers’ food choices:

  • Portable foods make up one-quarter of our daily caloric intake in the United States. The 50-plus crowd is creating demand for healthful foods that are also fast and convenient.
  • U.S. consumers over 50 are becoming increasingly concerned about heart health, brain and vision health, and the prevention of cancer prevention. We worry about hypertension, diabetes, and bone loss/osteoporosis. Manufacturers are responding with a wide variety of healthful economical foods.
  • 50-plus consumers are more educated than in past generations, and therefore we’re more analytical (and sometimes skeptical) about the health claims we see on products.

Other important trends we’re seeing:

  • Boomers – especially women boomers – are causing physicians and other health professionals to be more accountable. The site of smart women poring over Internet health information sites on their I-Pads while sitting not so patiently in their doctors’ waiting rooms has become commonplace. And boomers are seeking out dietitians, personal trainers, executive coaches and therapists the way we seek out hairdressers, manicurists and shopping bargains: thoughtfully, analytically and with a strategic plan and budget in mind. Gone are the days of “Well, you know best, doctor (…or colorist or therapist).”
  • Boomers are more sophisticated about cooking and food than ever before, and scrutinize restaurants accordingly. All the more reason that we are eating IN more, and patronizing their local supermarkets because the supermarket industry has become much smarter and more sophisticated about cultivating this important target. Prepared foods departments have always been popular, with freshly-stocked salad bars becoming even more popular for meals on the go.
  • There is a real opportunity for food manufacturers who offer foods that are portable and at the same time tasty and healthful! Supermarkets are remodeling so formats are easier to navigate efficiently. Many retailers have visible, detailed and easy to digest (pun intended) information on the taste and health features of multiple varieties of apples, tomatoes and other versatile produce. Many have healthful food “destination aisles” as well as “on-the-go” food aisles.
  • Most major supermarket chains now have sophisticated data about shoppers’ preferences, so as to provide manufacturers with data that helps them serve consumers with more of the choices we prefer. Savvy manufacturers in the cereal, dairy, frozen food and whole grains categories, among others, have created marketing campaigns that are media sites of their own, cultivating consumers with diet information, health tips, quick-prep ideas and the like to generate more sales and preference among over-50 consumers. Kellogg’s Special K™ is one such product, teaming up with grocers, providing free health screenings and education info, and offering promotional coupons and samples. Dannon’s Activia™ brand yogurt takes an even bolder approach, utilizing actor Jamie Leigh Curtis as an “in-your-face” spokesperson for women’s regularity. Now THAT’S DARING!

Hooray for all the marketers, supermarkets, and to a certain extent, national restaurant chains such as Panera, that recognize and appreciate Boomers are literally putting our money where our mouths are. The mantra “Attention must be paid” is not lost on smart food marketers and the gurus that influence health-minded consumers.

Here are just two interesting articles with more info on these trends. Check out Dr. Oz’ story in TIME magazine, 12/3/12, which was the cover story: “Give (Frozen) Peas a Chance — and Carrots Too. “

Also, “How grocers can capitalize on one of the most important demographic groups,” which you can read here: CLICK HERE

Over-50 Alpha Women

This year both Prevention magazine and Adweek (an ad industry trade publication), published articles on over-50 women referred to as “Alpha Women.” Alpha women over 50 are often discussed in our media, but not everyone is in agreement as to what defines an “Alpha” woman. In fact, Adweek received complaint letters saying that marketers only wish women over 50 were as hip and happening as the magazine reported.

Who ARE those complainants? Have they watched a TV show lately? Have they seen the powerful women over 50 who are leading the charge to rebuild in the face of one of the most devastating storms this country has ever witnessed? Do they read the Wall Street Journal and not notice how many women are not only running Fortune 500 corporations, but some of the most respected nonprofits in the world?

Hurricane Sandy

To me it’s simple: Alpha women over 50 are finally getting their due! If you have any doubts about that, let me remind you that Janet Napolitano, Kathleen Sebelius and Kirsten Gillebrand have all demonstrated a powerful Alpha presence on television and elsewhere in the face of Hurricane Sandy, promising to help the New York/New Jersey areas survive and move on.

The term “Alpha women” is defined by Dictionary.com as “the dominant female in a pack,” while The Urban Dictionary.com states: “The Alpha woman is “Self-confident, assertive, a natural leader, a woman both Beta women AND men tend to follow. [i] In summary, the traits of leadership, low introversion, healthy self-esteem, and high emotional intelligence seem to be the common factors in the definition of the Alpha woman. And, who better than confident women over 40 to personify that kind of conviction and commitment!

Women over 40 today have more positive role models than ever before, even if they never expect to become Secretary of State, a partner in a law firm, or CEO of a Fortune 500 corporation. In fact, the current TV season has at least a dozen Alpha women in leading roles that are all so realistic it renews my confidence in the medium. (Leave the melodramatic “Stand By Your Man” stereotypes to opera sopranos!)

Here is just a partial list of Alpha women over 40 to inspire you, from entertainment to corporate to politics.

  • Kerry Washington is only 35, but as crisis manager Olivia Pope on the hit ABC show,Scandal,she is surely the wisest “old” person on any show on TV right now. Admittedly, Olivia is in a far-fetched position as real-life executives go: can we really believe the Most Important Man on the Planet is so in love with her he risks matters of national security to be with her? Is it possible a crisis manager is not only able to provide intellectual firepower and command in highly charged situations, but that her passion and conviction make her so compelling a presence that powerful men fall all over themselves to listen to, look at and touch her? From what I’ve seen in many years of dealing with and working in Washington, D.C., the notion is not so far-fetched. Alpha indeed!
  • Indra Nouyi, CEO of Pepsi, who is standing firm even in the face of activist investors who assert she should focus on the beverage aspect of that company’s business. She has chosen instead to diversify (and some say, dilute) beyond beverages to health-oriented products.
  • Hilary Clinton, Secretary of State of the United States, who bravely took the fall recently for the still-hotly debated and agonizing Libyan uprising that resulted in the death of several innocent Americans. Say what you will about her own aspirations to the most important job on the planet, she is the epitome of the “buck stops here” when it concerns a Democratic president whom she (and Big Bad Dog Bill Clinton) are working hard to get re-elected.

Thank the universe that Alpha women are well represented in our lives.

 



[i] The Urban Dictinary.com: “Alpha female” http://www.urbandictionary.com/define.php?term=alpha%20female