Ebooks for the mature professional, by Liz Weinmann

ebook readerAre you a motivated professional over 40 facing unprecedented uncertainty in your professional life? Liz DiMarco Weinmann has published four ebooks specifically targeted to you and your needs.

Regardless of your education or lifestyle, you are a manager – of your life, of your family, of your career, and even to a certain extent, of your community. Shouldn’t you DRIVE, ADVANCE, RULE and EXPRESS Your Own EXPERIENCE & EXPERTISE  toward something beneficial for you, something that will make you happy while you’re meeting your responsibilities and duties to others?

These ebooks are your roadmaps, offering simple, easy-to-follow advice. Available now, they offer instrumental principles and practices to help you to drive your strategy, apply your motivation, and expand your vision to Get DARE From Here!™.


Drive Your Own Strategy,
Uncommon Career Advice for Professionals Over 40 Facing Common Career Challenges

 

 

 

 

Advance Your Own Plan, Uncommon Career Advice for Professionals Over 40 Facing Common Career Challenges

 

 

 

 

Express Your Experience & Expertise, Uncommon Career Advice for Professionals Over 40 Facing Common Career Challenges

 

 

 

 

Rule Your Own Platform, Uncommon Career Advice for Professionals Over 40 Facing Common Career Challenges

 

 

 

 

Try Charm – It’s NEVER out of style!

woman officeHere are some powerful tips from the “Access/Approach” and “Exchange” methods featured in my book, Get DARE From Here, 12 Principles and Practices for Women Over 40 to Take Stock, Take Action and Take Charge of the Rest of Their Lives:

  • Be exceedingly nice to everyone: Some of the people you are able to ACCESS in the short run might not be decision makers or people who can readily help you achieve your Aims, but they can help you navigate ACCESS to & APPROACH the decision makers you really need. Be exceedingly nice to everyone, especially those who might in fact have advice regarding the ACCESS & APPROACH you should take.No crueler body of truth can damn you in a competitive job situation than a former subordinate who asserts you were the absolute most hellish boss or colleague. Mailroom attendants, secretaries, junior account execs, bank tellers, nannies – anyone who’s ever crossed your path as a colleague – could paint you as Cruella Deville or Medea.
  • facebook buttontwitter buttonlinked in buttonTake care what you say online: Facebook, YouTube, Twitter, Google+, Pinterest and LinkedIn. Never before in the history of womankind has it been so easy to identify, investigate and reveal your past transgressions. Many women (and men) over 40 find that the habits, roles or personas they took on earlier in their careers can create hidden roadblocks now that they’re in a transitional period in their lives.
  • Consider a new APPROACH from the ones you’ve used to gain ACCESS in the past. In fact, your old APPROACH may not work in new situations, or in crises, or when transitioning from one corporate culture or geographic area to another. You have to consider the needs and culture of the decision makers you’re seeking to APPROACH. For that you need ACCESS to information regarding what it is that s/he wants and expects, what s/he might need from you, and what s/ he is willing to compromise (and not). Better yet, try to ACCESS information about a problem s/he’s Dealing with that’s important to her company, or job or community.Think of ways that you could help.
  • Everyone needs a dependable, trustworthy network, and it takes time and energy to cultivate reciprocal relationships. Be diligent and proactive about staying in touch with people you trust and respect, ask often about their families as well as their careers, and when appropriate, offer your help. Don’t wait until you’re in a dangerous intersection to ACCESS & APPROACH those that could help you the most. To ADVANCE your own PLAN, you have to maintain ACCESS & APPROACH by showing genuine interest on an ongoing basis especially when you’re not in need.
  • People who are genuinely interested in other people for who they are, not what they can do for them, are the ones with the most friends and business contacts to ACCESS & APPROACH. A genuine friendship is usually a mutually beneficial Deal; the individuals consider what the other person in the friendship needs. It should not be a relationship “bank” full of “chits” one redeems like coupons. If you’re the type that keeps score, you’ll find your ability to ACCESS & APPROACH diminishes, especially as the years wear on, friends move on or retire, and your life situation or career changes.
  • Expand your ancillary circle of friends that you can ACCESS & APPROACH. Individuals you’ve met and have something in common with – be it personal, career or community-centric – you can acknowledge via occasional emails, offers of help, short notes to touch base, etc. It’s not about the quantity of APPROACHES you make, but the quality. Remember you have to APPROACH from the point of view that you have something of value to offer. In the same vein, if you haven’t kept in touch with former co-workers for years, especially if they used to report to you or vice versa, then it’s hard to reach out to them if you don’t have a common meaningful bond.
  • ACCESS & APPROACH for advice those friends who are smarter than you, and even different from you. In the same vein, have at least one friend in each decade: teenager, 20s, 30s, and so on. Make friends outside your normal sphere of influence, especially those with jobs and backgrounds very different from yours.
  • ACCESS & APPROACH people who are good at things you’re not good at or don’t like to do. This is especially important if what you’re not good at is diverting you from strengths that could ADVANCE Your PLAN faster. Or, team up with someone where your joint strengths create efficiencies you could never accomplish on your own. You have to reciprocate and offer skills or advice that would be of value to the other person.

Remember: Poets ranging from John Donne [“No man is an island”], to Carole King [“You’ve Got a Friend”], and Barbara Streisand [“People Who Need People”], have emoted over the centuries about our critical need for ACCESS & APPROACH to, and genuine connection with, other people.

“There’s a special place in hell for women who don’t help other women.”
~ Madeleine Albright

Trains = brains, and dresses = stresses? New research doesn’t bode well for next generation either.

Are boys born loving trains and guns while girls reach for dolls and pretty pink dresses? Are boys born with different brains, enabling them in the areas of math and science, while girls naturally excel in literature and the written word?

You may remember, in 2005, when the president of Harvard at the time, Lawrence Summers, created such an uproar with disparaging comments about women’s aptitude for science and math. Well, it may be true there are dramatically more men than women in top levels of the science fields, but are the gender differences hard-wired?

This debate has raged on for years, the age-old nature versus nurture, science-brain versus art/literature-brain. Researchers have produced a wealth of results from various studies, often conflicting, and the matter remains far from resolved.

Studies have shown that American girls around between 9 and 17 consistently had fewer experiences in the science realm than boys, and generally expressed negative perceptions and attitudes toward science and math classes. Lawrence H. Summers, then president of Harvard, made his notorious comments about women’s aptitude — researchers have been searching for ways to explain why there are so many more men than women in the top ranks of science.

Explaining this gender gap away with the cry: “brain differences!” just does not wash, however. Recent research on gender with regard to skills in math was carried out in 86 countries. The results strongly suggest that culture may be the culprit, not brain differences, that this difference is not biological, but sociocultural. Some countries just do not show this gap that is apparent in the USA, and it seems in countries where females are comfortable and successful in the world of math, there is a greater degree of gender equality. For example, in Russia and Asia girls are more apt to pursue scientific careers than in the US, Canada and England.

But here in the States, the gap has been narrowing. Girls who are considered to be “highly gifted mathematicians” now number 3 to 1, a vast improvement over the 13 to 1 ratio that was present in the 1970s. Women obtaining graduate degrees in math are also on the uptick, even though men are still holding 70% of those degrees.

Suggestions for improving this further? The researchers listed:

  • Increase math-certified teachers in schools
  • Work on decreasing the number of children living in poverty
  • Equalize the gender equality gap.

Easier said than done.

lean-in-coverWhen none other than Facebook COO Sheryl Sandberg says that women “lean away” from challenging jobs in the corporate firmament because they want to off-track sooner than later to have their children, it’s hard to see how society can do even a 180-degree turn toward encouraging girls to pursue studies in science and math.

The really startling insight here is that research over the last half of the twentieth century, especially, has shown that women scientists (if they find the right sponsors and continue their careers while also having children) tend to focus on socially worthy science, such as disease cures, alleviation of poverty, hunger and homelessness, along with other humanitarian concerns. Male scientists have historically focused on research that is more driven toward industrial applications, such as improving military supremacy, space travel optimization and finance.

No wonder that so many female senators, congresswomen, university educators and other like-minded women are advocating the improvement and enhancement of STEM (Science, Technology, Engineering and Math) education for girls. We can only hope that a high percentage of them apply these skills to making real improvements on all of our lives – especially that of the current generation of their aging parents.

 

REFERENCES AND FURTHER READING

· “Sex on the Brain: Are boys’ brains different from girls’ brains? Scientists debate the question.” http://www.slate.com/articles/health_and_science/human_nature/2011/11/boys_brains_girls_brains_how_to_think_about_sex_differences_in_psychology_.html

· “Stereotype Threat and Women’s Math Performance” :http://www.sciencedirect.com/science/article/pii/S0022103198913737http://www.nytimes.com/interactive/2013/02/04/science/girls-lead-in-science-exam-but-not-in-the-united-states.html?_r=1&

· “The myth of equality in science classrooms” http://onlinelibrary.wiley.com/doi/10.1002/tea.3660200205/abstract

· “Do the Math! Sex Divide Is Cultural, Not Biological” http://www.livescience.com/17429-math-gender-differences-myths.html

Healthful Food Boom for Boomers = Healthful Boon for Manufacturers, Supermarkets, Retailers, Restaurateurs

Tasty. Healthful. Convenient. Economical.

Think you can’t do all four? Think again.

These are the demands of the Baby Boomer generation, and food marketers are paying attention now more than ever. Although younger consumers who are considered the most attractive target audience for almost any other product category, consumer behavior studies indicated that single-person households, especially those in urban markets such as New York, Chicago, etc., don’t cook for themselves, and are more likely to consume meals away from home, and choosing outlets that don’t offer the most healthful options.

Meanwhile, Boomers are among the most health-conscious target audiences for manufacturers, supermarkets and quick-service restaurants. For example, Panera, whose 58-year-old CEO knows this is a literal sweet spot for him; SaladWorks, which offers almost limitless combinations; and the New York-centric QSR chain, Cosi. Health experts and media gurus alike – from Dr. Mehmet Oz to dietitians to exercise physiologists – are leveling pronouncements against the many myths about healthful foods, i.e., they are too expensive, too time-consuming to prepare, and not tasty enough.

Not true!

From the value and versatility of the humble egg, to other convenience foods for people on-the-go, the food marketing world is full of ideas to capture the attention of the vast crowd of over-50 consumers. And nowhere is that more obvious than in the supermarket industry. In fact, many favorite foods that have been supermarket staples for decades are now available in healthful, economical, convenient and tasty versions that don’t require a culinary degree to enjoy. A few quick examples:

“PB&J”: Adult fans of peanut butter know that there are more healthful options of the spread now than ever before – from reduced-calorie versions to honey-sweetened to 100% organic. There are more flavors, varieties and brands of fruit spreads, jams, jellies and preserves available in most supermarkets than anyone could make at home or buy from a small-batch supplier – and the flavors are superb. Long ago, New York Times columnist Jane Brody cited the peanut butter sandwich as her survival food for airport delays – and this was in the days when plane flights were nowhere near the epic odysseys they’ve become today.

Whole-grain breads: Speaking of PB&J, the variety of sandwich conduits available at a local supermarket is seemingly endless – whether whole-grain sliced, pita, rolls, brioches, Italian, Portuguese, French, on and on, take your pick, because you can! Not to mention the exhaustive array of healthful and exciting condiments, even among the low-sodium varieties.

Frozen Vegetables:Not only has the produce aisle gotten very sophisticated since the 1980s advent of the formerly exotic and now ubiquitous arugula and cilantro, to name just two, but the frozen aisle is positively space-age. The fact that plain spinach in a frozen block from the supermarket is something boomers’ moms prepared in the 1950s doesn’t make that spinach any less healthful. In fact, it’s just as healthful as, and could be more healthful than, that wonderful green stuff from the organic farmer’s market. Often it is actually fresher, thanks to modern processing techniques that quick-cook and flash-freeze vegetables at the height of their freshness. (Many thanks to Dr. Mehmet Oz for reminding all of us who read his 12/12 article in TIME Magazine of the handiness – and healthfulness – of our mothers’ spinach block).

Those are just three categories where food manufacturers and supermarkets are making it easier, more economic and more convenient to make healthful eating easier and a more flavorful experience. While it might seem obvious that affluent, achiever-Boomers are more interested in health than any other demographic, what has become evident to manufacturers and retailers is that we will spend the money on high-quality, convenient but NOT ridiculously expensive or “exotically sourced” foods.

The economic situation driving many boomers to multi-generational households, taking care of boomerang children, elderly parents and two-career duties, etc., also means boomers have less time than ever in their adult lives. It’s no wonder that every possible variation on healthful and convenient seafood, meats, legumes and dairy foods has also made the supermarket the one-stop community center of choice for so many boomers. In fact, many supermarket chains have on-staff dietitians and trainers to lead special health education events for consumers of all ages, and to help guide consumers through the supermarket’s most healthful product offerings.

A leading supermarket trade study reveals additional interesting statistics about Boomers’ food choices:

  • Portable foods make up one-quarter of our daily caloric intake in the United States. The 50-plus crowd is creating demand for healthful foods that are also fast and convenient.
  • U.S. consumers over 50 are becoming increasingly concerned about heart health, brain and vision health, and the prevention of cancer prevention. We worry about hypertension, diabetes, and bone loss/osteoporosis. Manufacturers are responding with a wide variety of healthful economical foods.
  • 50-plus consumers are more educated than in past generations, and therefore we’re more analytical (and sometimes skeptical) about the health claims we see on products.

Other important trends we’re seeing:

  • Boomers – especially women boomers – are causing physicians and other health professionals to be more accountable. The site of smart women poring over Internet health information sites on their I-Pads while sitting not so patiently in their doctors’ waiting rooms has become commonplace. And boomers are seeking out dietitians, personal trainers, executive coaches and therapists the way we seek out hairdressers, manicurists and shopping bargains: thoughtfully, analytically and with a strategic plan and budget in mind. Gone are the days of “Well, you know best, doctor (…or colorist or therapist).”
  • Boomers are more sophisticated about cooking and food than ever before, and scrutinize restaurants accordingly. All the more reason that we are eating IN more, and patronizing their local supermarkets because the supermarket industry has become much smarter and more sophisticated about cultivating this important target. Prepared foods departments have always been popular, with freshly-stocked salad bars becoming even more popular for meals on the go.
  • There is a real opportunity for food manufacturers who offer foods that are portable and at the same time tasty and healthful! Supermarkets are remodeling so formats are easier to navigate efficiently. Many retailers have visible, detailed and easy to digest (pun intended) information on the taste and health features of multiple varieties of apples, tomatoes and other versatile produce. Many have healthful food “destination aisles” as well as “on-the-go” food aisles.
  • Most major supermarket chains now have sophisticated data about shoppers’ preferences, so as to provide manufacturers with data that helps them serve consumers with more of the choices we prefer. Savvy manufacturers in the cereal, dairy, frozen food and whole grains categories, among others, have created marketing campaigns that are media sites of their own, cultivating consumers with diet information, health tips, quick-prep ideas and the like to generate more sales and preference among over-50 consumers.

Hooray for all the marketers, supermarkets, and to a certain extent, national restaurant chains, that recognize and appreciate Boomers are literally putting our money where our mouths are. The mantra “Attention must be paid” is not lost on smart food marketers and the gurus that influence health-minded consumers.