Over 40 and Between a Rock and a Hard Place? Maybe Your Transition Ambition Needs More Marketing Ignition!

Many executives in transition between jobs, or those who are employed but job-hunting, feel overwhelmed, discouraged and listless, to the point where procrastination becomes the rule and not the exception.

If this sounds too familiar to you, here are 12 thought-starters to ignite your might – based on sound marketing principles and my own experience as a hiring manager and job hunter over the years. Some of these are common sense, but they bear revisiting:

  1. situpsYou’ve got to move it, move it! The cliché of the job-hunter sitting around watching daytime TV in a bathrobe is so insulting but it persists and usually the photo shows a middle-aged person with fuzzy slippers and a bowl of chips in their arms. Let’s mash that myth and bash the biases that persist. At least five days a week, get up at the same time you used to when you were working full-time – or even earlier – and do some exercise that will get your brain as well as your heart pumping. Every day a new study comes out indicating the brainpower-boosting benefits of exercise. Doesn’t matter what you do, just move it, for at least five hours a week.
  2. Can we see a form of I.D.? I’m astounded at the number of job hunters who, because they’ve left a company’s employ, don’t carry their own business cards! It doesn’t matter who you were at your former company and what you did, and of course we’re all connected on iPhones and other tech.  But, if you don’t have a card that tells prospects who you are now, your expertise and what you’re seeking in your next position, you’re communicating that you are in a “holding pattern” with no business contact information for the people you meet who actually want to keep your info handy. Always have business cards with you, even if you’re 22 and your card reads: “(Name) Hopeful Social Media Guru.”
  3. Would you like some company – any company? Isn’t it better to know the company you want to keep? To that end, have a top ten list of firms you want to work for, and do diligent research on them – their financials, their “About Us” information, their products’ challenges, etc. Make sure you also understand the “soft” side of the job hunt: what does their website convey in terms of style, culture and values? Can you connect with employees at various companies, through your LinkedIn network? If not, your search reeks of wanting to just land anywhere, and hiring managers can see right through that kind of desperation.
  4. Cover your assets – again and again. Who are you, what do you want, and how can the specific organization you’re contacting utilize your experience and expertise? A resume is not enough: many job hunters over 40 fail to realize that cover letters regarding the specific company’s market position, financial profile or other personalized insights can land them in an “A” pile that makes the resume a secondary priority. State your career objectives in cover letters, comment on specifics, detail clearly why you’re interested in the organization, and then customize your resume accordingly.
  5. Coffee, tea or what? Does your resume sell your strengths, fit and motivation to the organization you’re pitching? Not customizing your resume to serve the type of opportunity you’re seeking is like writing the same ad copy to sell food, wine or electronics. Customize your resume to the company you’re pitching.
  6. linked in buttonMissing Links? Get on it! LinkedIn, that is. With too many millions of members to count, in over 200 countries, most of them professionals, LinkedIn is where every recruiter, hiring manager, prospective client, customer, and employees will look to see your profile after they first learn about you – whether it’s via an email, cover letter, resume or phone message. I’m all for Facebook, but if you’re serious about your job search, then you should know that hiring managers from all over the world pay a special premium to LinkedIn so they get access to the best candidates. If the cover letter is “Hello” and the resume is “Here’s my background” then LinkedIn is your employment ad. If you’re not on LinkedIn, you’re missing the most important link of all.
  7. Who cares? Make sure you know the answer to that question by listing all the people you already know that could help you in your job hunt. Are they connectors, mentors or sponsors? Connectors can help you access information or introductions. Mentors guide and advise. Sponsors – the most valuable resources – are like your personal agents. Sponsors can be advocates and ambassadors for your candidacy.
  8. And Now A Word From Your Sponsor. Identify, research and cultivate at least five sponsors. Work that list, contact them for informational interviews by phone or Skype, and persuade them to introduce you to potential hiring managers or clients.
  9. Nada da Prada! As important and perhaps more so than individuals who genuinely care about you and will vouch for you, are those who might speak badly of you in reference checks. With social networks like LinkedIn, especially, employers can contact almost anyone who’s ever worked with or for you. If your default management style is like that of the Meryl Streep character in The Devil Wears Prada but you’re not applying for a low-level job in the fashion industry, then you’ll have a lot of explaining to do.
  10. Forget about beating ‘em, you’ve got to join ‘em! Lack of replies or interest in your cover letter and resume got you down? Get over it! The best way to access and approach hiring managers at the companies you want to work for is by attending low-cost meetings of professional groups and associations that represent their industries. Once you’ve attended a few networking events, you can choose the ones you want to join, and you should join, because association memberships are like passports to foreign countries. You declare your affinity, you become active on pertinent committees, and you enhance your positive visibility with people who can mentor, connect and sponsor you. Follow their social media posts, especially on Twitter.  LinkedIn groups are also perfect for this. Join selectively and comment strategically; not only will you increase your visibility, you’ll increase your connections. If you have the time and energy, start a blog, but it’s not essential.
  11. Friends and Family help you stay in it to win it. Not only do friends and family provide moral support, they can be great drill sergeants to help you maintain your sense of urgency, stick to deadlines and assume responsibility and accountability for your search.
  12. Do it full time, lose the fool time. Yeah, I know, tough love for job hunters, especially during crises,  but if you’re really serious about the hunt, you should be working on it at least 9-to-5 every day, and not by surfing job sites, emailing people who don’t know you and, worse, who don’t care. Instead, use your evening and weekend hours to do research on your priority companies and hiring managers, customize your resume, or draft intro letters to those you want to meet. Your weekdays should be spent in meetings (online or in person) with connectors, influencers and hiring managers, or attending the strategic networking events these important resources also attend.

 

Over 40 and considering a master’s degree? Consider this…

salute to edAre you an mature professional who is considering a return to school for a master’s degree? Going back to school for any level of higher education is a fast-growing trend; recent stats from the U.S. Department of Education confirm that adult students are now the fastest growing demographic in the educational arena.

In my business consulting work and the workshops I produce for executives in transition, the most-asked question I hear is “Should I go back to school and if so, should I pursue an MBA?” The MBA is certainly a hotly discussed degree. Many seasoned professionals leave the corporate world (by choice or not) to start new businesses, and think they have what it takes to do their own thing. Maybe, maybe not. However, it is possible that the training involved in achieving an MBA could be their best defense against some of the most common mistakes new entrepreneurs make.

By the same token, an M.S.in Education or in Psychology and Human Services may empower you to reach for better, more interesting, and higher paying jobs than those available to someone with a bachelor’s degree.

Here is a brief overview of three possible master’s degrees you may be considering:

Master of Business Administration

The MBA is the most popular advanced degree in America and is one of the most reliable paths to a successful career in business – whether your goal is to rise in a corporation, run your own business, or lead a nonprofit. An MBA program provides you with the essential general management portfolio of strategy, operations, finance and marketing, with a strong emphasis on organizational development and personal leadership training. You will upgrade your technical business decision-making skills and increase your overall organizational effectiveness and value through improved self-management – skills that will benefit other areas of your lives

A good MBA program provides you with the invaluable opportunity to learn from professors with extensive experience as well as expertise in their respective fields of strategy, operations, marketing, finance and organizational development.  Look for programs where faculty members have extensive experience in, and a passion for, mentoring, training and educating diverse professionals and helping them build fulfilling careers.

Master of Science in Psychology (or other Human Services)

Senior managers recognize that they get a better worker when you go back to school for additional training, which can lead to promotions and pay raises. If you have established yourself in a specific type of counseling career for a few years and decide you want to try something different in the field, a graduate degree will prepare you to do so.

Master of Education

A master’s degree in education gives you the latest essential skills for educators and can provide you with an advantage in the job market over candidates with a bachelor’s degree. Whether you are interested in teaching in a public school, or simply wish to expand your understanding of the education process, but do not plan to teach in a classroom setting, an M.S. in Education can increase your options.

Look for colleges that can tailor programs to meet your specific career goals, needs and interests. Learning the latest classroom trends enhances your resume and expands your employment options. Look also for programs that are affordable and accessible to over-40 individuals already working in the field.

You, the over-40 professional, know you will be living longer, and you demand more from your life. In returning to school for a master’s degree, you are DARE-ing to pursue new career ideas, create new businesses, and fulfill your lifelong dreams.

 

adult ed pic two 9 4 2013

Education and Professional Development Options: Several Courses of Action to Consider!

In my business consulting work and the workshops I produce for executives in transition, the most-asked question I hear is should I go back to school and if so, should I pursue an MBA. While I have no regrets about my MBA, especially since I had the opportunity to choose the dual concentration of Finance and Leadership, I know it may not be the ideal investment for most professionals, especially those over 50. Take into consideration your own specific financial situation and current knowledge, strengths and aptitudes, of course, but here’s what I’ve observed are, in fact, good investments for professionals over 40, and the reasons why:

MEDIA BISTRO1) Digital Media Marketing – There are so many course offerings, at every type of institution or training facility, from community colleges to major universities, to companies like Media Bistro. Here’s why:

a) Learning digital media is very attractive to almost any professionals over 40 who are worried that their counterparts in their twenties and thirties are far more nimble, facile and advanced in digital media.

b)Younger professionals who are born into the “digital river” are earning promotions much faster, while older professionals are being passed over or worse – downsized.

c) In almost any industry, in any sector, being skilled in social media and its applications to business at large, especially those undergoing structural chaos, such as media, and to marketing in particular is an important differentiating advantage.

2) successBusiness Administration refresher courses or earning a Bachelor’s in Business – Many professionals over 40 leave the corporate world (by choice or not) to start their own businesses, and think they have what it takes to do their own thing. Maybe, maybe not. Here’s why:

a) Courses in business administration, whether a certificate or Bachelor’s, could be their best defense against some of the most common mistakes and disillusions that plague even the hippest hoodie-clad start-up CEO. Launching a business seems easy; running one day to day is far from easy.

b) A well-rounded education in business administration gives the budding entrepreneur (at any age) grounding in operations (one of the most tedious aspects of the business that a lot of so-called visionaries can’t manage), accounting (try writing a business plan without that!), and the more right-brain and crucial courses of strategy, marketing, brand management and leadership.

c) If the time comes to sell, be merged/acquired or seek investors, then you had better know something about corporate finance or you won’t be able to even read a deal memo, let alone write or negotiate one that won’t leave you disappointed and feeling as if you wasted the sweat equity you built up in your business.

3) gold capCareer Management and Talent Development – This field has almost no barriers to entry, which is good for seasoned business professionals but also makes it very attractive to all sorts of nefarious imposters. Here’s what to look for and why:

a) Forgive my snobbery, but when I was considering a different career path, I consulted a Master’s-level counselor, not a so-called coach whose sole credentials were a 4-week teleseminar certificate!

b) Smart professionals who seek career coaching likewise want someone who’s well trained and exudes trust, not someone who’s following a commercial enterprise’s notion of “counseling.” Opt to put in the time, do the good work and earn a recognized Master’s degree in a discipline that has a reputable body of knowledge. Whether your Master’s is in psychology, social work, organizational development, counseling or any other mental health profession, the degree distinguishes you (to some extent) from those reading from a telemarketing pro’s psychobabble-ridden bromides.

c) In the same vein, anyone who takes advice from a business coach that can’t demonstrate his/her extensive experience and expertise in having actually run a business, or at least having earned an MBA, is gambling with their money. Again, if business coaching is your area of interest and you can afford the time and money for training, then earning an MBA can give you a leg up on business coaches that do not have an MBA.

4)  Online courses in almost every topic imaginable – arts, science, math, and so on.  My new favorite is Udemy.com, but Coursera, University of Phoenix and Southern New Hampshire University (www.snhu.edu) are just a few of the online schools to check out.